As you’re developing your digital product, two critical questions MUST be addressed early in the proof of concept process.
- How are we going to attract new customers?
- How are we going to keep existing customers (once we get them)?
Having a great product will do you no good at all if you cannot develop and keep a solid and enthusiastic customer base.
Many digital entrepreneurs get so caught up in the process of making the product that they forget they actually have to sell it.
“If you build it, they will come” only works on magic baseball fields.
The Take Away: Before this day is over, sit down and answer those two critical questions.
- How are we going to attract new customers?
- How are we going to keep existing customers?
Then you’ll have the start of a foundation for getting your product out to the people who are looking for what you’ve created.
